무인 편의점 특성이 지각된 혜택과 점포 재방문의도에 미치는 영향 = The Impact of Unmanned Convenience Store Characteristics on Perceived Benefits and Store Revisit Intentions

다국어 초록 (Multilingual Abstract)

To achieve the purpose of the study, which is to increase consumers' willingness to revisit the store through convenience and satisfaction by studying the characteristics and perceived benefits of unmanned convenience stores, which are rapidly emerging as a non-face-to-face service and technological innovation, we conducted a study on consumers who have used unmanned convenience stores over a two-week period from September 2 to 21, 2024 to find out the relationship between unmanned convenience store characteristics, perceived benefits, and willingness to revisit the store, and a total of 285 copies were used for analysis. The empirical analysis was conducted to fulfill the objectives of this study. First, among the characteristics of unmanned convenience stores, 'space layout and functionality' and 'payment convenience' have a significant positive effect on perceived benefits. However, “ease of use of technology” does not have a significant effect on perceived benefits. Second, perceived benefit has a significant positive impact on the likehood of revisiting. Third, among the characteristics of unmanned convenience stores, 'convenience of payment', 'space layout and functionality', and 'ease of use of technology' have a significant positive effect on revisit intention. Therefore, it can be said that perceived benefits and revisit intentions are important marketing elements of the unmanned convenience store attribute, and the perceived benefits created through the use of unmanned convenience stores result in higher revisit intentions. Through empirical research on the influence between the characteristics of unmanned convenience stores, perceived benefits, and intention to revisit the store, it is necessary to activate the education system so that consumers of various ages who use unmanned convenience stores, which are gradually increasing in number, can feel comfortable and satisfied with using the facilities and revisit them, and to provide new experiences such as various collaboration products and events to consumers who already feel familiar with them.