미디어 컨버전스 시대에 있어서 매스 미디어와 개인 미디어의 경계에 대한 개념적 고찰 = A conceptual investigation of the boundaries between mass media and personal media in the media convergence era

국문 초록 (Abstract)

미디어 기술의 디지털화와 개인적 사용이 증가함에 따라 더 이상 미디어를 전통적으로 매스 커뮤니케이션과 대인간 커뮤니케이션으로 양분하여 개념화하는 것이 어려워졌고, 따라서 매스미디어와 개인 미디어(블로그, 사용자 제작 콘텐츠, 휴대전화, 이메일, 인스턴트 메신저 등)의 구분도 상대적으로 힘들어졌다. 개인이 이제는 미디어 기술을 이용하여 개인적인 표현물을 디지털 네트워크를 통해 창조하고 공유하게 됨에 따라 대중에게 접근 가능한 정보 제공자로서의 매스 미디어의 일반적인 정의와 특징은 더 이상 정확한 것만은 아니다. 본 논문에서는 매체이론적 관점에서 개인 미디어의 기술적/사회적 차원을 조명하면서 매스 미디어와 개인 미디어를 대비하여 구분하는 접근법을 수정하고자 시도한다. 이를 위해 개인 미디어와 매스 미디어를 상호작용성 차원과 제도화/전문화 차원에 따라 배치함으로써 각각의 기능과 역할을 이해할 수 있는 2차원 모형을 제안하였다. 개인 미디어는 보다 탈 제도화되고 탈 전문화된 매체로서 매개되어진 상호작용을 촉진시키는 것으로 이해되며, 디지털 기술의 구현을 통해 사회연결망에 중요한 결과를 야기하게 되고, 이는 후기전통적 자아(post-traditional self)의 이론적 개념과 잘 부합하는 것으로 설명되었다.

다국어 초록 (Multilingual Abstract)

The digitalization and personal use of media technologies have made it obsolete to distinguish mass communication and interpersonal communication traditionally. Therefore the boundaries between mass media and personal media (e.g., mobile phones, email, instant messenger, blogs and photo sharing services) are also blurring. As private individuals use media technologies to create and share personal expressions through digital networks, previous characteristics of mass media as providers of generally accessible information are no longer accurate. This article may be situated within a medium-theoretical tradition, as it elucidates technical and social dimensions of personal media and revises the traditional distinction between mass media and personal media. A two-dimensional model suggests locating personal media and mass media according to an interactional axis and an institutional/professional axis: personal media are de-institutionalized/de-professionalized and facilitate mediated interaction. The implementation of digital media technologies has important consequences for social networks and fits well within a theoretical discussion of the post-traditional self.

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