명예-수치 문화에서의 선교적 커뮤니케이션과 선교적 변증론 = Missional Communication and Missional Apologetics in Honor-Shame Cultures

다국어 초록 (Multilingual Abstract)

When communication is understood as an act of persuasion, the means of persuasion are profoundly cultural, requiring a contextualization of communication itself. In today’s missional context, communication often takes place within honor-shame cultures. Even in Western societies, the spread of postmodernism has renewed interest in the dynamics of honor and shame. The purpose of this study is to explore how missional apologetics and missional communication should be carried out particularly within the framework of contemporary honor-shame cultures.
From the perspective of communication, apologetics cannot be reduced to conceptual or categorical language, nor to logical reasoning alone. The defense of truth transcends the epistemic dimension and takes place within the holistic realm of cognition, emotion, and volition. In honor-shame cultures, trust holds greater persuasive power than logical validity. Christians, when connected to a community that embodies trustworthiness, can proclaim the gospel with greater confidence. In honor-shame cultures, behavior is not a subsidiary message but the primary one; the validity of truth claims is recognized not so much through logical coherence as through embodied life and orthopraxis.
Within honor-shame societies, respecting the personal and communal narratives of people is an act of granting them honor and affirming their identity. Apologetics and communication in these cultural contexts gain persuasive power when they begin with universal human experiences such as honor, shame, desire, and violence. Therefore, missional apologetics and communication in honor-shame cultures must shift away from concept-, idea-, and logic-centered approaches toward methods that emphasize honor of community, connectedness of relation, practice of virtue, and relational focus.