오픈 컬래버레이션 비즈니스 전략 = Open Collaboration Business Strategy

다국어 초록 (Multilingual Abstract)

As Information and communication technology evolves rapidly, there have been many changes in the business management environment. In these circumstances, Companies in order to secure a sustainable competitive advantage try to understand the properties of the technology of the Internet and the Web, and need the innovative model to create new value.Important key concept of Open Collaboration in the direction of such innovation means that model to create new value by linking the collective intelligence of digital-based services and the Internet through an external resource. In this paper, theories and models presented on applying these Open Collaboration Model Based on the existing theory. While exploring the various cases of the proposed model, overall insight about the issues related to this proposed.

국문 초록 (Abstract)

정보통신 기술이 급격히 발전하면서 경영환경에도 많은 변화가 나타나고 있다. 이러한 상황에서 기업이 지속적인 경쟁력을 확보하기 위해서는, 인터넷과 웹이라는 기술의 속성을 이해하고, 이를 기반으로 새로운 가치를 창출하는 혁신 모델이 필요하다. 그러한 혁신 방향성에 있어 중요한 핵심이 바로 오픈 컬래버레이션(Open Collaboration) 개념으로, 디지털 기반의 서비스화와 인터넷을 통해 외부의 집단지성 자원을 쉽계 연계하여 새로운 가치를 창출해 내는 모델을 의미한다. 본 논문에서는 기존 이론을 바탕으로 이러한 오픈 컬래버레이션 모델의 적용 방안에 관한 이론과 모델을 제시하였다. 또한 제시된 모델의 관련 사례들을 다양하게 살펴보면서, 이와 관련된 이슈들에 대해 전반적인 인사이트를 제시하고자 한다.

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