Electronic publishing unleashed

목차 (Table of Contents)

• CONTENTS
• Foreword = xxvi
• Introduction = xxxii
• Part Ⅰ Fundamentals of Electronic Publishing
• 1 From Atoms to Bits : Electronic Publishing Emerges = 3
• The Push and Pull of Information = 5
• A Working Definition of Electronic Publishing = 7
• The Evolution of Electronic Publishing = 9
• Long - Distance Communication = 10
• From Looms to Punch Cards = 10
• ASCII as a Common Denominator for Text = 11
• Methods for Searching and Indexing = 12
• Hypermedia Is Born = 13
• Making Formats Portable = 14
• Summary = 14
• 2 Glowing Examples = 15
• Books = 16
• Interactive Fiction = 18
• Trouble Is My Business = 18
• Slaughterhouse - Five = 20
• Encyclopedias = 21
• Webster's Interactive Encyclopedia = 22
• New Grolier Multimedia Encyclopedia = 24
• Special - Purpose References = 26
• Microsoft Bookshelf = 27
• Microsoft Cinemania = 28
• Online Books on the Internet = 29
• Copyrighted Works Freely Distributed = 31
• Press Releases = 32
• Kodak Digital News Kit = 32
• Magazines and Journals = 33
• PC Magazine on CD = 34
• First Floor : The Magazine Rack = 36
• Starting an Online Magazine : mobilis = 37
• Technical References = 39
• Catalogs = 40
• Exploring the Evolution of English = 42
• Summary = 43
• 3 Terms and Concepts = 45
• Going Digital = 46
• Republished and Prepublished Materials = 47
• Processing Republished Materials = 48
• Processing Prepublished Materials = 53
• Converting 2D Images to 3D Images = 55
• Ways of Linking Information Electronically = 56
• Essential Traits of Authoring = 59
• A Working Definition of Multimedia = 60
• The Cornerstones of Electronic Publishing = 61
• Summary = 63
• 4 Media Aspects = 65
• Publishing on Compact Disc = 67
• Advantages of CD-ROM Distribution = 69
• Publishing on the Internet = 71
• Costs Associated with Internet Access = 73
• Infobases on the Web = 74
• Publishing on a LAN or WAN = 75
• Delivering High-Volume Information on a Network = 76
• Publishing on Removable Disk Media = 76
• Hybrid Approaches to Publishing = 78
• Comparisons of the Different Media = 79
• Advantages and Disadvantages of CD-ROM = 80
• Advantages and Disadvantages of the Internet = 81
• Advantages and Disadvantages of LANs and WANs = 82
• Advantages of Hybrid Approaches = 83
• Summary = 83
• 5 Application Tools = 85
• The Basic Categories Revisited = 87
• Help Systems : The Poor Person's Electronic Publishing Tool = 89
• Portable Document Formats = 92
• Adobe Acrobat = 92
• Common Ground = 96
• WordPerfect Envoy = 99
• SGML = 100
• ArborText's Adept Series = 101
• SoftQuad's Author／Editor = 101
• XSoft's InContext = 102
• Folio VIEWS 3.1 SGML Toolkit = 102
• HTML = 102
• SoftQuad's HoTMetaL Pro = 104
• Brooklyn North Software Works' HTML Assistant Pro = 105
• Hypertext Tools = 106
• Folio VIEWS = 106
• re : Search = 111
• dataDisc QuickSearch = 112
• Other Tools = 114
• Summary = 114
• 6 Career Prospects = 115
• Electronic Publishing and Groupware Change Hiring = 117
• Grooming Online Communicators = 119
• Virtual Campuses = 120
• Obtaining Career Advice = 121
• Scanning the Job Market : Online Job Listings = 122
• Kinds of Positions = 122
• Summary = 125
• Part Ⅱ Organization and Design of Electronic Documents
• 7 Organizing Information = 129
• Why Organization Is So Important = 130
• Building Blocks for Creating Effective Publications = 131
• Managing Expectations = 132
• Managing Perceptions = 133
• Managing Strategies = 133
• Managing Goals = 134
• Managing Rules = 134
• Managing Behavior = 134
• Improving Ideas : Techniques To Better Creativity = 135
• Brainstorming Techniques = 136
• Freethinking = 137
• Storyboarding = 137
• Effective Strategies for Planning and Project Organization = 138
• Composition Processes = 138
• Development Processes = 141
• Publishing Processes = 146
• Combining It All = 149
• Techniques To Get the Project Started = 150
• Techniques To Organize for the Audience = 152
• Using Common Sense = 152
• Gathering Statistics = 153
• Evaluating Trends = 154
• Organizing the Publication Through Storyboarding = 154
• Developing Project Structure Using Storyboards = 156
• Developing Project Content Using Storyboards = 163
• Evaluating the Logic of the Storyboard = 165
• Summary = 165
• 8 Layout and Document Types = 167
• What Is Layout? = 168
• Types of Pages = 169
• Text Pages = 170
• Graphic Pages = 171
• Combined Text and Graphic Pages = 172
• Multimedia Access Pages = 172
• Using Traditional Document Components = 174
• Cover Pages = 175
• Title Pages, Overview Pages, and Home Pages = 175
• Table of Contents Pages = 176
• Topic or Chapter Overview Pages = 176
• Pages Within Chapters or Topics = 177
• Index or Glossary Pages = 178
• The Layout of the Publications = 179
• Layout Stryles for Electronic Publications = 180
• Traditional Print - Oriented Layout = 182
• Traditional Software - Oriented Layout = 183
• Combined Print and Software Layout = 184
• Modern Freelance Layout = 184
• Summary = 185
• 9 Page Design = 187
• Using Screen Space = 189
• Using Color = 191
• Using Headings = 193
• What Fonts Are and How To Use Them = 194
• Monospace versus Proportional Type = 195
• Font Sizes = 195
• Font Styles = 196
• How Graphic Designers Use Grids = 197
• Common Page Components = 198
• Text Components in Page Design = 198
• Justified Text in Page Design = 199
• Graphic Components in Page Design = 200
• Menu Components in Page Design = 200
• Buttons Used in Page Design = 203
• Common Page Features = 205
• Page - turning Features = 205
• Index Access Features = 206
• Search Features = 207
• Multimedia Features = 208
• Advanced Page Design = 208
• Page Design Using Master Pages = 209
• Individual Page Design = 213
• Summary = 216
• 10 Using Graphics = 217
• Planning for Graphics = 218
• Design Considerations = 218
• Types of File Formats = 218
• Types of File Formats = 220
• Incorporating Existing Graphics = 222
• Acquiring Graphics and Artwork = 222
• Scanning = 223
• Incorporating Existing Graphics = 230
• Creating a 2D Image = 230
• Creating 3D Graphics = 233
• Working Across Platforms = 237
• Working Across Platforms = 237
• Summary = 237
• 11 Using Multimedia = 239
• What Is Multimedia? = 240
• How can Readers Control Publications? = 241
• Types of Publications that Include Multimedia = 243
• Using Multimedia = 246
• What Is MPEG? = 246
• How Does MPEG Differ from JPEG? = 247
• The MPEG Standard = 247
• What Is MPEG Compression All About? = 248
• Multimedia Tools and Terminology = 250
• Mods and Clips = 250
• Viewers and Players = 250
• Authoring Programs = 251
• Editors and Trackers = 251
• Converters = 251
• Ripping = 252
• Three Considerations To Make Before Adding Multimedia = 252
• Hardware Considerations = 253
• Multimedia Should Serve a Purpose = 255
• The Medium of the Publication that Includes Multimedia = 255
• Let's Talk Sound = 256
• Music = 257
• Sound Effects = 258
• Digitized Voice = 258
• Simple Tones = 258
• Sound Formats = 258
• Let's Talk Video = 260
• Animation = 260
• Motion Video = 261
• Formats = 262
• The Critical Question of Resources = 262
• Summary = 264
• 12 Writing Processes = 265
• Planning an Efficient Writing Process = 266
• Figuring Out the Problem that the Product Solves = 267
• Analyzing the Audience = 269
• Reading and Analyzing Others' Work = 271
• Exploring Many Options for Solving the Problem = 272
• Creating a Plan and Schedule = 272
• Conducting1 Subject Matter Research = 274
• Organizing and Selecting Information = 275
• Creating Templates and Outlines = 276
• Establishing Conventions for Styles = 277
• Drafting and Editing = 278
• Reviewing and Testing the Publication = 279
• Redrafting = 280
• Editing and Proofreading = 280
• Grammar Shrammer = 280
• Checking Spelling, Grammar, and Readability = 281
• Publishing and Distributing the Finished Product = 282
• Maintaining the Publication = 282
• Tasks Throughout the Project = 282
• Incubating and Daydreaming = 283
• Record Keeping = 283
• Obstacles to Effective Writing = 283
• Pursuing Perfection = 284
• Lack of Planning = 284
• People Around You with Differing Ideas = 285
• Lack of Time = 285
• Not Knowing or Adapting to the Audience = 286
• Lack of Access to Information = 287
• Trying To Say Too Much = 287
• Too Many Audiences for One Publication = 288
• Summary = 288
• Part Ⅲ Publishing on CD-ROMs
• 13 When To Publish on CD-ROM or Disk = 291
• Removable Storage Media = 292
• Issues When Publishing on Removable Media = 295
• Recording to Disc = 296
• The Compact Disc Comes of Age = 297
• A Quick Look at Discs and Lasers = 298
• Evolving Standards = 298
• Universal File Systems = 299
• Desktop Recording for Publishers = 300
• Guidelines for Choosing CD-ROM over Other Media = 301
• Summary = 304
• 14 What Goes onto a CD-ROM(and How) = 305
• The Effects of Format and Content = 306
• CD-ROM Disc Formats = 307
• Red Book = 309
• Data in Yellow Book Format = 312
• CD-ROM XA = 314
• Orange Book = 316
• White Book = 316
• Deciding on a File System = 317
• ISO 9660 = 318
• Native File Systems = 319
• ISO 9660 Restrictions = 320
• Hybrid Discs = 321
• Virtual and Real Images = 322
• Publishing Within the Different Formats = 323
• Transparent Data Transfers = 324
• Summary = 324
• 15 Hardware and Software Tools for CD-ROM Development = 325
• Starting Out on a Shoestring = 327
• Paying for One-Offs = 327
• Starting Out with a Slightly Longer Shoestring = 328
• Selecting CD Recorder Hardware = 328
• Certifying Your Host Computer = 329
• Feature Summary = 331
• Picks of the Litter : CD Recorder Choices = 335
• JVC Personal Archiver Series = 335
• Kodak PCD Writer 225 = 335
• Meridian Data Personal SCRIBE 750 = 337
• Young Minds CD Studio = 338
• Microboards Play Write Series = 338
• Plasmon RF4120 CD Recorder = 339
• Plasmon PD／CD Drive = 340
• Ricoh RS-1060C = 341
• Smart and Friendly CD-R 1002 = 342
• Sony CDW-900E = 343
• Sony CDU-920S and CDU-921S = 343
• Yamaha CDE100 and CDR100 Quad - Speed Recorders = 344
• Selecting CD Recorder Software = 345
• Corel CD Creator = 346
• CeQuadrat WinOnCD ToGo! = 349
• Incat Systems Easy CD Pro = 351
• Elektroson GEAR = 353
• Summary = 355
• 16 Incorporating Multimedia into CD-ROMs = 357
• Incorporating Sound = 358
• Types of Sound Files = 359
• Red Book Audio Data = 359
• Adaptive Delta Pulse Code Modulation = 360
• Windows WAV Files = 361
• Audio Interchange File Format = 362
• VOC File Format = 362
• QuickTime for Windows = 362
• MIDI = 362
• Sound at the Application Level = 364
• OMI's Disc-to Disk = 364
• Voyetra's Sound Suite = 366
• Guidelines for Incorporating Sound into CD-ROMs = 368
• Incorporating Photographic Images into CD-ROMs = 369
• Kodak Arrange-It and Build-It = 371
• Incorporating Video CD-ROMs = 372
• Summary = 373
• 17 CD-ROMs and the Business Environment = 375
• Archiving to CD-ROM = 376
• Software for Corporate Use = 377
• Moniker's Spira = 378
• Hardware for Business Use = 380
• Meridian NETSCRIBE 2000／3000 = 381
• Meridian CD Net Series CD-ROM Servers = 382
• Recording Multiple Discs for Business Use = 382
• Kodak Disc Transporter = 383
• Intaglio CD-R 2004 Recording System = 384
• Printing to Disc = 384
• Computer Output to Laser Disc = 385
• Examples of Corporate Applications = 386
• Presenting Regulations in Electronic Form = 387
• Information as a Business Commodity = 388
• Vertical Market Turnkey Solutions = 389
• CD-ROMs : The Recycling Issue = 390
• Electronic Publishing and Business = 390
• Summary = 391
• 18 Title Development, Production, and Distribution = 393
• Obtaining Source Materials = 394
• Do It Yourself = 395
• Public Domain Materials = 395
• Purchasing Royalty-Free Materials = 396
• Acquired Copyrighted Materials = 397
• Rights and Permissions = 398
• If in Doubt, Seek Counsel = 400
• Assembling a Creative Team = 401
• Prototyping a Project = 402
• Developing the Title Contents = 403
• Premastering／Mastering = 406
• Testing = 408
• Functional Testing = 409
• Performance Testing = 409
• Platform Compatibility Testing = 410
• Replication Considerations = 410
• Marketing and Distribution = 411
• Packaging = 412
• New Markets = 413
• Summary = 413
• Part Ⅳ Online Publishing and the Internet
• 19 The World Wide Web = 417
• A Brief History of the Internet = 418
• Internet Resource Tools = 419
• E-Mail = 419
• FTP = 420
• Telnet = 420
• Internet Information Tools = 420
• What Is the World Wide Web? = 421
• A Bit of History on the Web = 423
• Browsers : Windows to the Web = 423
• How Do Browsers Really Use Links? = 424
• Web Features = 425
• Virtual Tour of Web Browser Sites = 425
• NCSA Mosaic = 426
• Spry AIR Mosaic = 427
• Amiga Mosaic = 428
• EINet Browsers = 428
• Netscape Navigator = 429
• HotJava = 430
• Other Web Browsers = 431
• Home Pages = 431
• Bookmarks and Hot Lists = 433
• Web Retrieval Tools = 434
• Archie on the World Wide Web = 435
• Gopher on the World Wide Web = 435
• LISTSERV on the World Wide Web = 435
• Netfind on the World Wide Web = 436
• Netnews on the World Wide Web = 436
• WAIS on the World Wide Web = 436
• Whois on the World Wide Web = 437
• W3 Search Engines = 437
• Web Search = 438
• Business on the Internet and the World Wide Web = 438
• Summary = 444
• 20 Using HTML = 445
• What Are Markup Languages? = 446
• SGML = 446
• VRML = 447
• HTML = 447
• The HTML Standard = 448
• HTML Version 1 = 448
• HTML Version 2 = 448
• HTML Version 3 = 449
• Non-standard Extensions to HTML = 449
• The Home Page : Where It All Begins = 450
• Page Basics = 452
• Page Header = 453
• Page Body = 454
• Creating Section Headings = 456
• Creating Paragraphs = 457
• Creating Links = 458
• Links Within Documents = 461
• Combining the Link Examples = 461
• Breaking Up the Page = 462
• Line Breaks = 463
• Horizontal Rules = 463
• Preformatted Text = 463
• Breaking Up the Page with Basic Formatting Techniques = 464
• Building Highlights = 467
• Physical Styles = 468
• Logical Styles = 469
• Creating Lists = 470
• Bulleted Lists = 471
• Numbered Lists = 472
• Definition Lists = 473
• The Finished Home Page = 474
• Publishing the Home Page = 476
• Summary = 477
• 21 Inside SGML = 479
• Designing Pages with SGML = 480
• Advantages of SGML = 481
• How Does SGML Relate to HTML? = 482
• SGML Basics = 483
• Using the DOCTYPE Declaration = 483
• Using the ELEMENT Declaration = 484
• Using the ATTLIST Declaration = 487
• Using the ENTITY Declaration = 491
• Using the NOTATION Declaration = 492
• SGML Helper Applications = 493
• SGML Parsers = 493
• SGML Editors = 494
• Author／Editor = 495
• Grif SGML Editor = 496
• Interleaf 5(SGML) = 497
• Panorama Pro = 498
• SGML Browsers = 499
• DynaText SGML Browser = 499
• Grif SGML Active Views = 500
• Panorama = 500
• WorldView Browser = 501
• SGML Converters = 502
• Rainbow Converters and the Rainbow Initiative = 502
• ICA = 502
• DynaTag = 503
• WorldView and WorldView Press = 504
• Page Layout Tools = 504
• Adobe Acrobat = 505
• Adobe PageMaker = 506
• Corel Ventura Publisher = 506
• Summary = 507
• 22 Incorporating Multimedia = 509
• Internal and External Media = 510
• Sources of Multimedia = 512
• Adding Sound to Web Pages = 514
• Sound Basics = 515
• Concepts to Consider When Using Sound = 517
• Sound Players, Trackers, and Where To Find Them = 519
• Amiga = 520
• Macintosh = 520
• MS-DOS = 521
• OS／2 = 521
• Windows = 522
• UNIX = 522
• Adding Graphics to Web Presentations = 522
• External Image Basics = 522
• Inline Image Basics = 523
• Concepts To Consider When Adding Images = 524
• Thumbnail Images = 525
• Practical Use of Images = 526
• Advanced Image Techniques = 529
• Image Viewers and Where To Find Them = 532
• Amiga = 532
• Macintosh = 533
• MS-DOS = 533
• Windows = 533
• UNIX = 534
• Adding Video to Web Presentations = 534
• Video Basics = 534
• Concepts to Consider When Using Video = 536
• Video Editors, Players, Converters, and Where To Find Them = 537
• MPEG Format = 538
• Video For Windows Format = 538
• QuickTime Format = 539
• Putting Sound, Graphics, and Video Together = 539
• Summary = 541
• 23 Web Servers, Gateway Scripts, and Helper Applications = 543
• Pulblishing on the Web = 544
• Browser Communications = 544
• Server Communications = 544
• What Is a Web Server? = 545
• Web Server Fundamentals = 545
• Organizing Documents into Directories = 545
• Installing Documents = 547
• Help with Copying Files = 548
• Document Maintenance = 551
• Document Support = 552
• Things To Consider Before Making Buy-versus-Rent Decisions = 552
• The Size of the Presentations Posted to the Web = 553
• The Volume of Use of the Site = 553
• The Nature and Purpose of the Use = 553
• The Size and Type of Your Company = 554
• Is the Company Already Connected to the Internet? = 554
• Does the Company Already Run an Internal Network? = 554
• The Cost of Connecting to the Internet = 554
• What Does the Company Hope to Gain from Its Web Presence? = 555
• When To Rent Space on a Web Server = 556
• When To Buy Your Own Web Server = 556
• Gateway Scripts, Editors, and Converters = 557
• What the Common Gateway Interface Is = 558
• What CGI Scripts Are = 558
• Why Use CGI Scripts? = 559
• How CGI Scripts Work = 559
• Input to CGI Scripts = 560
• Output to CGI Scripts = 564
• A Gateway Script From Your Browser to the Server and Back = 565
• Using Fill-Out Forms = 570
• The FORM Tag = 570
• Elements Within Forms = 573
• Input Fields = 573
• SELECTION and OPTION elements = 579
• The TEXTAREA Element = 582
• Using Image Maps = 582
• HTML Helper Applications = 586
• HTML Editors = 587
• HTML templates = 588
• HTML Converters = 589
• Summary = 590
• 24 LAN and WAN Publishing = 591
• What Is LAN and WAN Publishing? = 592
• Why You Don't Have To Be on the Internet = 594
• LAN／WAN Publishing VERSUS Paper Publishing = 594
• Network Publishing Is Affordable = 595
• Network Publishing Saves Money = 595
• Network Publishing Is cost Effective = 596
• Platforms for Web Servers = 596
• The Expertise of the Installation Team = 596
• Reliability of the Web Server = 597
• The Necessity of Support = 597
• Security Concerns = 598
• Web Server Software = 598
• Amiga Web Server = 599
• Macintosh Server = 600
• UNIX Servers = 601
• Windows Server = 605
• Windows NT Servers = 606
• Selecting a Domain Name = 608
• The Basics of Installing Server Software = 610
• Purchasing or Downloading the Server Software = 610
• Beginning the Installation Process = 611
• Configuring the Server = 611
• Double - Checking for Security = 612
• Start the Server = 613
• Test the Server = 613
• Trouble - Shooting Problems = 613
• Problems with Server Processes = 613
• Problems Accessing HTML Documents = 614
• Problems Within HTML Documents = 615
• Web Server Administration = 616
• Answering Technical Questions = 616
• Checking Logs = 617
• Keeping the Server Running = 617
• Updating to the Server = 617
• Network Publishing on your New Server = 618
• A Learning Process = 618
• One Step at a Time = 619
• Set Realistic Goals = 619
• Adopt a Company - wide Policy = 619
• Summary = 619
• 25 Advertising and Protecting Your Document = 621
• Defining Advertising = 623
• Traditional Advertising = 623
• Traditional Advertising versus Interactive Information = 624
• Advertising on the Internet = 626
• Successful Internet Advertising = 627
• Forces at Work on the Internet = 627
• Acceptable Use Policies = 628
• Cultural Aversion to Advertising = 629
• Being a Good Citizen of the Internet = 629
• Changing Paradigm : The Commercialization of the Internet = 633
• Adjusting Advertising Strategies = 636
• Information and Protection = 637
• What Are You Trying To Protect? = 638
• How do You Protect Your Document? = 638
• What Are the Vulnerabilities, Threats, and Risks? = 639
• Book Publishing = 640
• Protecting Your Documents by Giving Them Away = 640
• Lessons Learned = 641
• Establishing Policies for Documents = 642
• Summary = 644
• Part Ⅴ Projects
• 26 Publishing a Multimedia R$$e'$$sum$$e'$$ = 647
• Is a Multimedia R$$e'$$sum$$e'$$ Right for Me? = 649
• A Multimedia Development Primer = 650
• The R$$e'$$sum$$e'$$ Multimedia Project = 652
• The Multimedia R$$e'$$sum$$e'$$ Specification = 653
• Designing the Multimeda R$$e'$$sum$$e'$$ = 654
• The R$$e'$$sum$$e'$$ Content = 654
• Structuring the Interaction = 655
• The Prototype = 659
• Producing the Multimedia Elements = 660
• Graphics Tools = 661
• Producing the Animation = 664
• Producing the Graphics for Visual Basic = 668
• The Background Graphic = 668
• The Sample Graphics = 668
• The Page Content Graphics = 669
• Navigation Graphics = 669
• The Main Menu Form = 670
• Programming the R$$e'$$sum$$e'$$ Application = 672
• The Application Startup = 672
• Final Delivery = 677
• Creating a Professional Installer = 677
• Using Script Assistant = 678
• Modifying the Setup Script = 679
• Summary = 680
• 27 Publishing a Newspaper on the Internet = 681
• A Vision for Success = 682
• Step 1 : Organizing Ideas = 683
• Step 2 : Improving Ideas = 684
• Step 3 : Developing the Project = 689
• Requirements Phase = 690
• Rapid Prototype Phase = 692
• Specification Phase = 697
• Planning Phase = 700
• Step 4 : Designing the Project = 702
• Preliminary Design Using Planning Sheets = 702
• Storyboards and Content = 703
• Logo Design = 706
• Page Design = 709
• Summary = 728
• 28 Publishing a Magazine on a Floppy Disk = 729
• A Vision for Success = 730
• Project Development : Pulse of the Internet Magazine = 731
• Requirements Phase = 732
• Rapid Prototype Phase = 734
• Specification Phase = 734
• Planning Phase = 736
• Project Design = 738
• Preliminary Design Using Planning Sheets = 738
• Content Design Using Storyboards = 740
• Logo Design = 742
• Page Design = 745
• Project Walkthrough = 758
• Summary = 762
• 29 Publishing an Interactive Encyclopedia = 763
• Encyclopedia Issues = 764
• Encyclopedia Defined = 764
• Evolution of Encyclopedias = 764
• Marketplace = 766
• Product Comparison = 766
• Overall Structure = 767
• What To Include = 767
• Authors = 769
• Length and Style = 769
• Cross - Referencing = 769
• Interactive Issues = 769
• Platforms = 770
• Authoring Tools = 770
• Interactive Graphics = 771
• Interactive Audio = 772
• Interactive Video = 772
• User Interface = 772
• Navigation = 772
• Online Updates = 773
• Hands-On Demo = 773
• Hypertext Word Processing = 774
• Compiling a Stand - alone Application = 775
• Case Study = 777
• Editorial = 778
• Staffing = 779
• Budgeting and Scheduling = 779
• Acquisitions = 780
• Tools = 780
• Cross-Platform Issues = 780
• Human Factors and Usability Testing = 781
• Linking = 782
• The Jump on TV = 782
• Summary = 783
• 30 Publishing an Electronic comic Book = 785
• But Why Publish Electronically in the First Place? = 787
• Hands-on Example 1 = 789
• Hands-on Example 2 = 789
• Hands-on Example 3 = 790
• Good Grief, Now What? = 790
• Electronic Comics : The Easy Way = 790
• Hands-on Example 4 = 791
• Electronic Comics : The Current Way = 791
• Electronic Comics : The Way of the Future = 793
• Hands-on Example 5 = 794
• The Computer Screen : Panel, Page, or Ghost of Elvis? = 794
• Doom County, or, Falling into Cartooning Computer Traps = 795
• (Very) Odds and Ends = 799
• Hands-on Example 6 = 800
• So Where Do We Go From Here? = 801
• Selecting the Application Software = 801
• Presentation Software in Action = 803
• An Overview of the Process = 803
• A Final Word on Presentations = 805
• Markup Multimedia Authoring = 806
• An Overview of the Process = 806
• Use a Database To Generate Markup = 812
• Use Word Merge To Generate Markup = 813
• Visual Multimedia Authoring = 813
• An Overview of the Process = 813
• Multi-Directional Branching = 816
• Final Remark on Visual Authoring = 816
• Page Viewer = 817
• An Overview of the Process = 817
• Using Multimedia and Other Things = 818
• More on Multimedia = 818
• Customized Fonts = 819
• PhotoCD and Portfolio CD = 819
• Place It on the WWW = 819
• Summary = 819
• Part Ⅳ Implementation
• 31 Testing and Proofing the Publication = 823
• What To Look For When Proofing = 824
• Tips for Checking Spelling = 826
• Tips for Checking Grammar = 829
• How To Catch Typos Outside the Main Text Area = 832
• What To Look for When Testing = 833
• The Black-Box Method = 834
• The Glass-Box Method = 835
• How To Test Links = 836
• Testing Internal Page - Navigation Mechanisms = 837
• Testing Page - Turning Components = 837
• Testing Index Components = 838
• Testing Search Components = 839
• Testing Multimedia Components = 839
• Testing Unique Pages = 841
• How To Catch Inconsistencies = 841
• Balancing the Need for perfection with Efficiency and Timeliness = 842
• Summary = 843
• 32 User - Testing Your Publication = 845
• Methods of Testing Users and Gathering User Information = 850
• Gaining a Broad View of Audience Opinions Through a Survey = 850
• Testing a Few Typical Audience Members in a "Lab" Setting = 853
• Gaining Information About Audience Members in Their Natural Settings = 858
• Assessing How Well Typical Users Understand the Publication Through Readability Tests = 861
• Collecting Reactions from a Broad Group of Users Though Post - Release Testing = 863
• Pitfalls To Avoid = 865
• Testing Non-Typical Users = 865
• Assuming That One Person's Problem is Universal = 865
• Seeing User Actions as Mistakes when They Violate Your Expectations = 865
• Not Testing a Publication Before Release = 866
• How To Use the Results of Testing = 866
• Summary = 867
• 33 Advertising Your Document = 869
• Advertising on the Internet = 871
• Spreading the Word Directly via E-mail = 871
• Indirect Advertising with E-Mail = 874
• Signature Files = 874
• Plan Files = 877
• Sponsorship = 879
• Indirect Sponsorship = 879
• Direct Sponsorship = 879
• Display Advertising on the World Wide Web = 883
• Summary = 885
• 34 Publishing and Marketing Tips = 887
• Publishing and Beyond = 888
• Disk Tips = 890
• Label Tips = 892
• Packaging Tips = 893
• Mailer Insert Tips = 894
• Marketing The Whole Story = 894
• Shipping = 895
• Selling = 896
• Shipping the Product on the Internet = 896
• Other Outlets = 897
• Relationship Marketing = 898
• Image Building = 900
• Getting the Word Out on the Internet = 901
• Getting the Word Out Fast on the Web] = 906
• Special Category Link Catalogs = 907
• List - Based WWW Catalogs = 908
• Spider - Based WWW Catalogs = 910
• Summary = 911
• 35 General Laws and Copyright Information = 913
• Becoming a Publisher = 914
• Selecting an Attorney = 914
• Copyrights = 915
• A Case Study = 916
• Copyright Protection and Registration = 919
• Copyright Information from the U. S. Government = 920
• Using Copyrighted Materials = 921
• Can You Enforce Your Copyrights Online? = 923
• Trademarks = 924
• Patents = 925
• Patent Problems = 926
• Determining the Best Method of Protection = 928
• Summary = 929
• Part Ⅶ Appendixes
• A Resource List of Tools Used in Electronic Publishing = 933
• Hardware = 934
• Recordable CDs = 934
• Magneto - Optical Drives = 936
• Scanners = 939
• Software = 942
• Page Layout = 943
• Image Software = 945
• Development Software = 949
• TCP / IP Software = 950
• World Wide Web Software = 951
• B Resource List of CD-ROM Titles = 959
• C HTML Commands and Resources = 977
• Document Structure = 978
• Document Element : ＜HTML＞ = 978
• Head : ＜HEAD＞ = 979
• Title : ＜TITLE＞ = 979
• Base URI : ＜BASE＞ = 979
• Keyword Index : ＜ISINDEX＞ = 979
• Link : ＜LINK＞ = 979
• Associated Metainformation : ＜META＞ = 980
• Next ID : ＜NEXTID＞ = 981
• Body : ＜BODY＞ = 981
• Headings : ＜H1＞ through ＜H6＞ = 982
• Block Structuring Elements = 982
• List Elements = 984
• Phrase Markup = 986
• Typographic Elements = 987
• Inserting Special Characters = 990
• Tables = 992
• Background Attribute = 994
• Resources and Reading List = 994
• Where To Find HTML Editors = 996
• D What's on the CD-ROM? = 997
• Windows Users = 998
• Index = 999