从应援到“双向奔赴”：刘宇宁演唱会粉丝文化的质性研究

다국어 초록 (Multilingual Abstract)

In recent years, fan culture in China’s entertainment industry has attracted widespread attention, and idol concerts have become key offline venues for fan interaction and emotional convergence. Against the macro background of “fandom rectification” and platformized governance, it is important to ask how idol–fan relationships can transform from “consumption-oriented” star-chasing centered on monetary input into an interactional paradigm characterized by rationality, equality, and “two-way devotion.” Taking concerts of popular singer Liu Yuning as a qualitative case, this study adopts netnography, on-site observation, and textual analysis to examine idol–fan relationships from three dimensions: fan support practices, idol interaction strategies, and emotional maintenance. The findings show that, first, through highly recognizable support practices such as collectively wearing wedding dresses and qipao, as well as coordinated actions integrating “ticket-snatching–on-site support–secondary creations,” fans construct a “micro-ritual chain” infused with strong emotional energy and group identity. Second, through humorous yet rational interactional discourse, Liu Yuning repeatedly emphasizes “spending within one’s means,” explicitly rejects monetary input as the primary criterion for evaluating fan loyalty, and reframes star-chasing as an equal relationship of “two-way devotion.” Third, practices such as persistently reserving a seat at concerts for a deceased fan endow the idol–fan relationship with a deeper meaning that goes beyond utilitarian exchange and sediment into an “emotional contract” of mutual protection and joint growth. These findings suggest that, even under a strong regulatory environment, healthy and rational idol–fan interaction patterns can emerge, and the case of Liu Yuning’s concerts offers an illuminating empirical window onto the governance turn and self-adjustment capacity of contemporary fan culture in China.

다국어 초록 (Multilingual Abstract)

近年来，中国娱乐产业中的粉丝文化现象引发广泛关注，偶像演唱会已成为粉丝线下互动与情感集聚的重要场域。在“饭圈整治”和平台化治理的宏观背景下，偶像–粉丝关系如何从以金钱投入为核心的“消费型追星”，转化为以理性、平等和“双向奔赴”为特征的互动范式，值得深入探讨。本文以人气歌手刘宇宁的演唱会为质性个案，采用网络民族志、现场观察与文本分析等纯质性研究方法，从粉丝应援实践、偶像互动策略和情感维系三个方面展开分析。研究发现：其一，粉丝通过集体身着婚纱、旗袍等极具辨识度的应援形式，以及“抢票—应援—二创”一体化的协同行动，构筑出具有强烈情感能量和身份认同的“微仪式链”；其二，刘宇宁以幽默而理性的互动话语多次强调“量力而行”的理性消费，反对以金钱投入衡量粉丝忠诚，将追星明确框定为一种平等的“双向奔赴”关系；其三，诸如在演唱会中长期为已故粉丝保留座位等做法，使偶像–粉丝关系被赋予超越功利交换的深层意义，沉淀为彼此守护、共同成长的“情感契约”。上述发现表明，在强监管语境下，健康理性的偶像–粉丝互动范式并非不可实现，刘宇宁演唱会个案为理解当下中国粉丝文化的治理转向及其自我调适能力提供了一个具有启发性的经验窗口。