스포츠 재참여의도에 대한 감정 에너지(emotional energy)와 그룹 동일시의 역할

국문 초록 (Abstract)

이 연구는 감정 에너지(emotional energy)라는 개념을 스포츠 참여 상황에 적용하여 감정 에너지가 스포츠 참여자의 재참여의도에 어떤 영향을 주는지 규명하고자 한다. 구체적으로 스포츠 참여 그룹에 대한 그룹 동일시와 재참여의도의 관계에서 감정 에너지의 매개효과를 검증하는데 목적이 있다. 이를 위해 스포츠 참여자를 대상으로 Amazon Mechanical Turk을 사용하여 데이터를 수집했고, 이 중 불성실 응답 9개를 제외한 360개의 데이터를 활용하여 감정 에너지의 직간접효과를 규명하기 위해 부트스트래핑 기법을 포함한 구조방정식 분석을 실시했다. 분석 결과, 동일 종목에 대한 스포츠 참여자의 그룹 동일시는 재참여의도에 긍정적인 영향을 미치는 것으로 나타났다(H1). 그룹 동일시는 감정 에너지에 긍정적인 영향을 미치는 것으로 나타났고(H2), 감정 에너지는 스포츠 재참여의도에 긍정적 영향을 미치는 것으로 나타났다(H3). 마지막으로, 그룹 동일시는 감정 에너지를 통해서 재참여의도에 영향을 미치는 것으로 나타났다(H4). 이러한 연구 결과를 종합하였을 때, 그룹 동일시가 높은 스포츠 참여자 일수록 감정 에너지를 통해 재참여의도에 직간접적인 영향을 미치는 것으로 나타났다. 결론적으로, 이 연구는 그룹 동일시와 감정 에너지의 경험이 스포츠 재참여의도의 증가에 있어 그룹 동일시가 중요한 역할을 하는 것을 규명했다. 또한, 감정 에너지라는 개념이 스포츠 경영학 분야에서는 연구가 거의 이루어지지 않았기 때문에 이 연구를 시작으로 다양한 상황과 관계를 설명 할 수 있을 것으로 사료된다.

다국어 초록 (Multilingual Abstract)

The purpose of the present study is to investigate how emotional energy, which has been mainly used in the psychology and organizational behavior fields, affects the re-participation intention by applying it to a sport participation context. Specifically, the purpose of this study is to examine the partial mediating effect of emotional energy in the relationship between group identification and re-participation intention. To test this purpose, we recruited a sample of 360 sport participants from Amazon Mechanical Turk (MTurk). Structural equation modeling with bootstrapping procedure was conducted to examine the direct, indirect and total effects using Mplus7.0. As a result, this study found that group identification has a positive relationship with re-participation intention(H1). In addition, there was a positive relationship between group identification and emotional energy(H2). There was a positive relationship between emotional energy and re-participation intention(H3). Thus, group identification indirectly influenced re-participation intention through emotional energy(H4). The significant theoretical contribution of this study is that it is the first to use the concept of emotional energy in the sport management field as a key predictor of re-participation intention which is a valuable outcome in the sports industry. Moreover, results also offer practical implications for sport managers, sports centers, and sport instructors. A number of situational factors, such as other participants’ passion or the entertainment value as perceived by the individual, may influence the experience of emotional energy in a positive manner. Furthermore, there may be additional factors(e.g., constraints, extrinsic motivation) that negatively influence emotional energy, which is also worth investigating in the future.

목차 (Table of Contents)

• 서론
• 이론적 배경
• 연구방법
• 연구결과
• 논의
• 결론 및 제언
• 참고문헌
• ABSTRACT

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