매체 자료 분석을 통해 본 1960년대 한국패션 고찰 -제2세대 한국 패션디자이너들의 행보와 디자인 특성을 중심으로- = An Observation on 1960s Korean Fashion through the Analysis of the Media Materials -Focusing on Design Characteristics and Activities of Second Generation Korean Fashion Designers-

다국어 초록 (Multilingual Abstract)

This study analyzes the activities and design characteristics of second-generation Korean fashion designers who were active in the 1960s by investigating media data. The aim is to deduce the historical facts of Korean modern and contemporary fashion. The research questions are, first, what was the environment of Korean fashion in the 1960s? Second, what were the activities of second-generation fashion designers, and what were the Korean fashion trends and design characteristics in the 1960s? Lastly, what historical events in Korean modern and contemporary fashion can be deduced, and how did designers affect Korean fashion of the mid-20th century? A literature review, content analysis, and case study were employed to answer these research questions. The analysis revealed that the second-generation designers who led the 1960s trend in Myeongdong alongside first-generation designers were Bok-nam Kim and Soon-hee Kim, as well as Young-chul Park and Tae-do Park, who worked as a group in the Myami Yangjangjeom (boutique). Although the designers’ names have not been confirmed, the Noble Yangjangjeom and Paris Yangjangjeom participated in the government-led policy encouraging new daily wear in 1961. During the 1960s, designers proposed clothing with lifestyle concepts, such as wedding dresses, beachwear, and home wear, in addition to the Western suits of the 1950s. The 1960s was a transitional period in Korean fashion, in which first- and second-generation designers worked together. This decade was a turning point in which Korean fashion systems and modernized styles were established through the transition from customized to ready-to-wear clothing.

참고문헌 (Reference)

• 1 박신미, "제1세대 한국 패션디자이너 최경자 고찰 - 매체분석을 통해 밝혀진 1950년대부터 1970년대까지의 활동을 중심으로 -" 한국복식학회 69 (69): 119-140, 2019
• 2 박신미, "제1세대 한국 패션디자이너 고찰 -1950년대에 활동한 명동양장점 디자이너들의 행보와 작품 특성을 중심으로-" 한국복식학회 70 (70): 73-97, 2020
• 3 박신미, "매체분석을 통해 본 노라노 패션과 한국 패션 고찰 (2) - 1950년대부터 1990년대까지 노라노 관련 자료를 중심으로 -" 한국패션디자인학회 17 (17): 89-109, 2017
• 4 박신미, "디자이너 노라노 고찰 - 1950년대부터 1990년대까지 패션쇼와 디자인 특성을 중심으로 -" 한국패션디자인학회 14 (14): 89-109, 2014
• 5 "Zephyr of May-new mode one-piece dress- [五月의 微風-원피이스ㆍ뉴모오드-]"
• 6 "Youthful junior mode [발랄한 주니어 모드]"
• 7 "Women’s event [女性界行事]"
• 8 "Women’s event [女性界行事]"
• 9 "Western clothes on the street [거리에 나선 新生活服]"
• 10 Cover, "Uisang-sye [Costume world, 衣裳界]"
• 11 "Troa Jo’s fashion show [트로아 趙衣裳發表會]"
• 12 "Town wear of September [九月의 타운웨어]"
• 13 "Town wear for early autumn [초가을의 타운웨어]"
• 14 "Town wear collection for early autumn on September [九月初秋를 위한 타운웨어 콜렉션]"
• 15 "The two concepts of autumn clothes and sportswear [가을과 스포츠…衣裳2題]"
• 16 "The three fashion shows to decorate the end of the year [年末을 장식한세곳의 패션쇼]"
• 17 "The simple design, Mun-ja Park fashion show [심풀한 디자인 朴文子패숀ㆍ쇼]"
• 18 "The road through early windy [朔風이 스치는 길]"
• 19 "The ready to wear show of Bok-hee Yoon; the 63 costumes from around world presented [尹福姬기성복 쇼 세계각국 의상63점출품]"
• 20 "The notice [알림]"
• 21 "The news [소식]"
• 22 "The news [소식]"
• 23 "The news [소식]"
• 24 "The news [소식]"
• 25 "The new mode sending from the spring [봄이 부치는 뉴모드]"
• 26 "The new life clothes on the street [거리에나선 新生活服]"
• 27 "The new life clothes of a charming domestic fabrics [멋진 국산천의 새생활복]"
• 28 "The new children wear exhibition by Byung-jeong Lee [新作小兒服展示會李秉貞氏의 作品]"
• 29 "The national knitting exhibition contest [전국 편물 전시콩쿨]"
• 30 "The mode of dreamy warm fur [꿈처럼 따뜻한 毛皮의 모오드]"
• 31 "The mode of October; on the road where the gentle breeze blows [10月의 모오드 소슬바람 불어오는 길목에서]"
• 32 "The first fashion show of Mr. Yong-ryeol Lee [李勇烈씨 첫의상발표]"
• 33 "The first costume counseling center [최초의 복장상담실]"
• 34 "The fashion show presented by Troa Jo [트로아趙衣裳発表]"
• 35 "The fashion show presented by Josephine Jo [조세핀 衣裳발표]"
• 36 "The exhibition of collection drawing [스타일畵展示會]"
• 37 "The end of year show of three persons [歳暮에 3人의 衣裳展]"
• 38 "The cute image that smells like a painting Yong-ryeol Lee’s fashion show [그림처럼 풍기는 귀여운 이미지‥‥ 李勇烈衣裳발표회]"
• 39 "The culture news [文化消息]"
• 40 "The cultural sympathy [文化界動靜]"
• 41 "The costume presentation for spring season hosted by Kook-je costume academy [봄맞이 衣裳發表會國 際服裝學院주최]"
• 42 "The costume design exhibition [衣裳디자인展]"
• 43 "The clothes you can wear; Yoon-jeong Park’s fashion show [입을수 있는 옷들 朴允貞의상 발표회]"
• 44 "The Knitted wear exhibition by Mrs. Soon-hee Kim [김순희女史의 編物作品展示會]"
• 45 "Summer vacation; to the sea [썸머 헐리데이 바다로]"
• 46 "Stylish men’s attire; spring and menswear [男性들의 옷차림을 멋있게 봄철과紳士服"
• 47 "Striking color combination, children’s clothing exhibition [눈에띠는配色어린이옷展示會]"
• 48 "Spring clothes [春裝]"
• 49 "Spring campus mode for graduation student and freshman [캠퍼스에 봄볕이 들 때 대학졸업생과 신입생을 위한 모오드]"
• 50 "Soon-hee Kim’s Knitted wear exhibition, the Dong-hwa gallery [김순희編物展東和畵廊]"
• 51 "Short information of the culture [文化短信]"
• 52 "Settled in the ready to wear [틀잡히는 旣成服]"
• 53 "Seong-gong An’s fashion show [안성공 衣裳발표회]"
• 54 "Prêt à porter for flower season [꽃철을 위한 쁘레따 뽀르테]"
• 55 "Post [포스트]"
• 56 Choi, K. J., "My Love and Fashion [패션과 함께한 나의 사랑]" Kook-JeFashion Culture Publishing 1990
• 57 Park, S. K., "Modern and practical, suit styleㆍactive sportswearㆍnight gown [현대미와 실용성을 살린 스-쓰스타일ㆍ운동복ㆍ나이트까운]"
• 58 "Mode of lounge wear [실내 모드]"
• 59 "Living culture class [生活文化敎室]"
• 60 "Knitwear mode of late autumn and early winter [늦가을, 초겨울의 編物모오드]"
• 61 "Junior style on May [五月의 주니어ㆍ스타일]"
• 62 "Josephine Jo’s costume exhibition [조세핀조 의상전]"
• 63 "Ice rink ｢fashion show｣hosted by Yeo-won-sa [氷上｢패션ㆍ쇼｣女苑社주최]"
• 64 "High sense of menswear [紳士服의 하이쎈스]"
• 65 "Hee-deuk Baek’s fashion show on 16 [16日에衣裳發表會白喜得女史]"
• 66 "Hee-deuk Baek’s fashion show [白喜得女史衣裳發表會]"
• 67 "Hee-deuk Baek’s fashion show [白喜得女史衣裳發表會]"
• 68 "Health supplements of women’s life [女性生活의健康劑되자]"
• 69 "Focused on ｢popularity｣[｢大衆性｣에 重點]"
• 70 "Fashion accessories for spring [봄맞이 하는 악세사리]"
• 71 "Evening coat [이브닝코트]"
• 72 "Ensemble, enjoying change [변화를 즐기는 앙상블]"
• 73 "Ensemble of capeline hat and mini dress [모자와 미니의 앙상블]"
• 74 "Emergence of the new lifestyle clothes [신생활복의 등장]"
• 75 "Condition of the department store [백화점商況]"
• 76 "Compromised with European and American [歐ㆍ美型을 절충]"
• 77 "Charming, even in the ordinary; the fashion show of ｢Kook-je costume academy｣[平凡속에도멋 國際服裝學院패션쇼]"
• 78 "Charming ｢design｣, Young-hee Jung’s fashion show [세련된 ｢디자인｣鄭榮姬衣裳發表會]"
• 79 "Byung-bock Lee’s retuning fashion show, 17 at the Ban-do hotel [李秉福歸國衣裳발표회 17일, 반도호텔에서]"
• 80 "Byung-bock Lee’s fashion show; 17 at the Ban-do hotelat 4 pm [李秉福衣裳發表會17日下午4時半島호텔서]"
• 81 "Byung-bock Lee’s fashion show [李秉福衣裳發表會]"
• 82 "Bravo! mode festival [부라보! 모오드 페스티발]"
• 83 "Bloom in the sea breeze; the flowers of Jeju Island [海風에 피어나는 耽羅의 꽃]"
• 84 "Already did two fashion shows [패션ㆍ쇼 도 두 번이나]"
• 85 "Actresses who marched through the street on June 25, wearing a newly designed lifestyle wear [새로制定된 生活服입고 6.25날女優들市街行進]"
• 86 "A women’s event [女性行事]"
• 87 "A reader’s guide [読者가이드]"
• 88 Lee, J. C., "A new student wear ｢style｣ [새로운 학생복 ｢스타일｣]"
• 89 "A good clue of Korean women [韓國女性에게 좋은힌트]"
• 90 "A different kind of artistic sensibility [藝術的感覺의 색다른試圖]"
• 91 박신미, "20세기 중·후반 한국패션 고찰 - 제1세대 한국 패션디자이너 노라노(노명자)를 중심으로 -" 한국복식학회 64 (64): 52-75, 2014