유기농산물 원산지표시제가 재구매의도에 미치는 영향 연구 = The effect research which the organic agricultural products rule of origin production reaches in re-purchases intention

다국어 초록 (Multilingual Abstract)

The national income increased and the standard of living improves according to and the consumer the foodstuffs purchase at the time of quality of quality which considers from price is converted with taste and stability. The craving of the consumer makes become larger about the agricultural products which are safe and interest suddenly is coming to be high about organic agricultural products. Authenticates but marks is disclosed and home in case with falsehood and the foreign product agricultural products is becoming known domestic buys with the etc. problem point which transforms. The consumers will be safe and from like this situation and quality will be good and for the distance selection which will eat important to confirm a agricultural products home indication. According to use type of organic agricultural products consumer there probably is a difference to organic agricultural products consuming propensity, examined from the research which tries to do so, the VIP who affects organic agricultural products re-purchase at the time of analyzed and also the hereafter consuming magnification plan presented. The statistical analysis of the data which is collected used SPSS 12.0 version and analyzed. Frequency analysis and ranking analysis, reliability analysis, range analysis and member arrangement analysis of variance, which executed a stick ear analysis with analytical method.

When summarizes the research result which investigation and is analyzed like this with afterwards is same.

First, according to demographics school register quality range analysis one resultant age, according to occupation and income level showed the difference which considers to a purchase frequency. The purchase frequency which follows but in the residence of choice the difference did not appear.

Second, according to demographics school register quality range analysis one resultant occupation and income level, according to the residence of choice showed the difference which consider to a month average purchase misfortune. The month average purchase misfortune which follows but in age the difference did not appear.

Third, according to purchase frequency in use type of the consumer member arrangement analysis of variance (One-Way ANOVA) one resultant home indication proposal important showed the difference this considers to reliability and re-purchase intention. According to month average purchase misfortune in use type of the consumer member arrangement analysis of variance (One-Way ANOVA) one resultant quality authentication proposal importance, showed the difference which considers to reliability and a re-purchase intention.

목차 (Table of Contents)

• 제1장 서 론 1
• 제1절 문제제기 및 연구의 목적 1
• 제1항 문제제기 1
• 제2항 연구의 목적 2
• 제2절 연구의 방법 및 범위 3
• 제1항 연구의 방법 3
• 제2항 연구의 범위 3
• 제2장 연구의 이론적 배경 5
• 제1절 원산지표시제도에 관한 이론적 고찰 5
• 제1항 원산지표시제도의 개념 5
• 제2항 원산지표시기준과 방법 6
• 제3항 외국의 원산지표시제도 현황 9
• 제2절 유기농산물에 관한 이론적 고찰 10
• 제1항 유기농산물의 개념과 종류 10
• 제2항 유기농산물 인증현황 15
• 제3항 유기농산물 유통 및 소비현황 19
• 제3절 소비자 구매선택속성 및 만족도에 관한 이론적 고찰 22
• 제1항 소비자행동의 의의 22
• 제2항 소비자 구매결정속성 및 선택속성 26
• 제3항 만족도에 관한 연구 27
• 제4절 선행연구 33
• 제3장 연구설계 35
• 제1절 연구모형 및 가설설정 35
• 제1항 연구모형 35
• 제2항 가설설정 35
• 제2절 설문지 구성 37
• 제3절 조사설계 37
• 제1항 조사대상 및 시기 38
• 제2항 분석방법 38
• 제4장 실증분석결과 40
• 제1절 조사대상의 일반적 특성 40
• 제1항 인구통계학적특성 40
• 제2항 자료분석 42
• 제2절 변수의 신뢰성 및 타당성 검증 50
• 제3절 가설검증 53
• 제1항 가설1의 검증결과 53
• 제2항 가설2의 검증결과 55
• 제3항 가설3의 검증결과 58
• 제5장 결 론 67
• 제1절 연구결과요약 67
• 제2절 연구의 시사점 및 한계점 68
• 참고문헌 69
• 부 록 73
• Abstract 83