베트남인들의 한국관광 선택속성이 관광의도에 미치는 영향 = (The) study of the effect on the tourists' behavioral Intention by Vietnamese tourists's choosing Korea as their travel destination

다국어 초록 (Multilingual Abstract)

The number of Vietnamese tourists who visit Korea have increased steadily since Dec. 22, 1992, since the diplomatic relation of Korea and Vietnam opened. The Korea Tourism Organization established a branch office in Hanoi on April 2011. Hanoi office aims to promote Vietnam tour market, which has been successful so far by increasing the tour market over 10% every year recently. Stable political environment, high economic development, and booming of Korean streams(Han-ryu) are the strong factors which make Vietnamese visit Korea. We expect the number of Vietnamese visitors in Korea will be double for 5 years in the near future.
Regardless of these hospitalizing conditions, the actual Vietnamese tour market is very small. Korean travel infrastructure is not well organized enough to impress Vietnamese at present. Vietnamese tourists are not satisfied with Korean facilities or foods during their tour activities in Korea. The gap between the fantasy of Korean tour and reality is enormous for Vietnamese tourists. The Korean government tour policy for Vietnamese is not targeting the Vietnamese tourists, but it treats them as same as Chinese and Southeastern country citizens. Official data for Vietnamese tourists have not been researched or established for many years. Moreover, precise scientific analysis have not been made at all.
Thus, this study suggest the purpose of the study as follow;
First of all, this study shows the concept of the factors why the Vietnamese tourists choose Korea as their tour destination, and the concept of tour restraints they have.
Second, this study analyzes the Vietnamese tourist's favorite factor of choosing Korea as their tour destination, in accordance with the character of demography and the character of travel types.
Third, this paper shows the analysis of what kind of the factors are considered as restraint's factors when they visit Korea and the analysis of differences on the character of demography and the character of travel types.
Fourth, the analysis of the relationship between the factors of choosing Korea and the tourists' behavioral Intention by Vietnamese tourists is presented. These are provided with the information and real data which can be a guideline for the special goods for Vietnamese tourists who visit Korea.
Fifth and the last, this study discusses the tactical solution to promote the Vietnamese tour market with the empirical analysis.
We sampled 450 persons with the age range from 21 to 60, who habitate Hanoi city in northern Vietnam and Hochiminh city in southern Vietnam. The sampling period was from 17 October, 2011 to 29 October, 2011, for about 2 weeks. The tools of the study were the questionnaire papers which was consisted of references which was written by former researchers with some modification and additional questions, which has been implemented for this study from the data which was interviewed with 90 Vietnamese who lived in Vietnam.
The analysis shows that the most effective factor which attracts the Vietnamese tourists for less than a year and three years from the present is the experiencing advanced technologies. Also, the attraction of tourism is the second effective factor for less than a year. This paper is concluded by providing fundamental information for the Vietnamese inbound tourism and suggestion to expand the Vietnamese tour market in Korea.

목차 (Table of Contents)

• 제 1 장 서 론 1
• 제 1 절 연구의 배경 및 목적 1
• 1. 연구 배경 및 문제 제기 1
• 2. 연구의 목적 3
• 제 2 절 연구의 방법 및 범위 5
• 1. 연구 범위 5
• 2. 연구 방법 및 구성 5
• 제 2 장 이론적 고찰 8
• 제 1 절 베트남 국가정보 및 베트남인의 해외여행 현황 8
• 1. 베트남국가정보 8
• 2. 베트남 사회•문화 9
• 3. 베트남 경제 현황 10
• 4. 한국과 베트남의 경제교류 13
• 5. 베트남인의 대한민국 입국 및 관광현황 13
• 제 2 절 관광지 선택속성의 개념과 측정 18
• 1. 지각(perception)과 관광행동 18
• 2. 태도(attitude)와 관광행동 20
• 3. 태도와 여행의사결정 21
• 4. 관광지 선택속성 21
• 제 3 절 관광제약(장애)의 개념 28
• 1. 여가 제약의 정의 28
• 2. 여가제약의 개념체제(conceptual framework) 29
• 제 4 절 가설의 설정 35
• 1. 선택속성과 인구사회통계학적 특성 및 여행행태와의 관계 35
• 2. 관광제한과 인구사회통계학적 특성 및 여행행태와의 관계 36
• 3. 관광목적지 선택속성과 방문의도의 관계 37
• 제 3 장 연구방법 및 설계 39
• 제 1 절 연구문제 및 연구가설 39
• 제 2 절 설문지 구성 41
• 제 3 절 조사 설계 및 분석 43
• 제 4 장 분석결과 및 논의 45
• 제 1 절 표본의 일반적 특성 45
• 1. 표본의 인구사회통계학적 특성 45
• 2. 표본의 여행 형태 특성 46
• 제 2 절 측정도구의 신뢰성과 타당성 48
• 1. 한국 관광 선택속성 신뢰성과 타당성 48
• 2. 한국 관광 선택 제약요인 신뢰성과 타당성 51
• 제 3 절 연구문제 검증 결과 53
• 1. 연구문제 1의 검증: 인구사회통계학적 특성에 따른 선택속성 53
• 2. 연구문제 2의 검증: 여행형태 특성에 따른 선택속성 차이 58
• 3. 연구문제 3의 검증: 인구사회통계학적 특성에 따른 제약요인 차이 62
• 4. 연구문제 4의 검증: 여행형태 특성에 따른 제약요인 차이 66
• 제 4 절 연구가설 검증 결과 70
• 1. 선택속성이 향후 1년 이내 한국 관광의도 유무에 미치는 영향 70
• 2. 선택속성이 향후 3년 이내 한국 관광의도 유무에 미치는 영향 73
• 제 5 절 분석결과 요약 76
• 1. 연구문제 검증 결과 요약 76
• 2. 연구가설 검증 결과 요약 78
• 제 5 장 결론 및 제언 79
• 제 1 절 연구요약 및 시사점 79
• 제 2 절 연구의 한계점 및 향후과제 83
• 참 고 문 헌 84
• 설 문 지 91
• Abstract 101